In 2024, I've embarked on an extensive rebranding project 
that touches every aspect of the company's visual identity.
I was responsible for the entire process - from strategy development, through execution (preparing template systems, updating current assets, designing refreshed illustrations), 
to roll-out (cross-company communication and training).
With a workforce of over 2,000 employees, the rebranding was a monumental task. The project concluded with great success and was warmly received throughout the organisation.


Before

The project started with weeks of research on what works in current branding, and what are the paint points of existing brand. What are the employees emotionally attached to 
and where do they struggle with branded materials in their day-to-day work?
It was followed by the competitor's research. And presentation of different concepts that work for other companies with similar offerings and sizes.

Colours

The Nordcloud’s branding used to rely heavily on red color.
Part of the rebranding was to shift focus toward the dark navy colour - to establish the brand as more trustworthy, stable, and professional.

To give the palette more life I've introduced turquoise and baby blue. The challenge was to adjust the scheme to the needs of the employees. They needed a pallet that would pass all the accessibility tests on the website, a pallet that would be reliable when printing, and versatility when used in presentations and infographics.

Gradients

Once the new palette was introduced I started mixing and matching different types of colours to create gradients. I wanted to bring a new life into existing assets, and playing with gradients and patterns was a nice way of refreshing Nordcloud's illustrations.

Icons

Icons play a crucial role in visual storytelling, helping to convey complex ideas quickly and effectively. Our new icon set is minimalist yet expressive, aligning perfectly with our brand ethos.
Our custom Icons: Tailored to our specific needs, ensuring unique and recognizable visual elements.
I was sure to name, organise, group and adjust to different programs all 500 of them.

Illustrations

Illustrations that reflect our core values and mission, bringing our stories to life in an engaging way.
Illustrations are integral to our brand’s storytelling, adding personality and emotional depth to our visuals.

Templates

Our new templates provide a seamless and professional look across all platforms, ensuring brand consistency while allowing room for creative expression.

Presentation Templates: 

Available in Google Slides and PowerPoint, making presentations more engaging and visually appealing.

Social Media Templates: 

Designed for maximum impact and shareability, helping us stand out in crowded feeds.

Document Templates: 

For Word and Excel, ensuring all our documents are consistently branded 
and easy to read.

Modernised Ninja Illustrations

The branding upgrade for our company builds upon the long-standing tradition of using ninja illustrations as our mascot. The goal was to refresh and modernize the visual identity while preserving the essence and legacy of our beloved ninja theme. We introduced a new twist: Ninjas in Space.

Standing Out in the Digital Space

Our new LinkedIn templates and banners help us maintain a strong, co hesive brand presence across social media.
Profile Banners: 
Visually appealing and aligned with our brand identity.
Post Templates: 
Designed to maximize engagement and visibility.

Implementation: A Well-Executed Rollout

Implementing this rebranding in a company of 2,000 employees required careful planning and execution.
Training Sessions: 
Conducted across departments to ensure everyone 
is on the same page.
Roll-Out Schedule: 
Phased implementation to minimize disruption 
and maximize understanding.
Feedback Loops: 
Continuous feedback collection to refine and improve 
as we go.